![]() Laylo also allows you to message fans via SMS, email, Instagram DMs and Facebook Messenger and fans receive messages on the platform they signed up on. (Multidrop is currently an invite-only feature – users can email Laylo support to request access.) Direct messaging and autosaves What’s also interesting about this feature is that it can be embedded on the artist’s website, so fans’ sign-ups can be collected there too. If a concert is sold out, a ‘sold out’ message appears near the waitlist sign-up button – a useful way to continue to collect sign-ups, and measure demand by city. Fans on the messaging list are notified as soon tickets become available, and when fans open the drop link, the nearest tour stop automatically appears at the top of their page based on their location. There is also an option to create a “multidrop” – to allow, for instance, setting up a tour with multiple locations, which may help increase ticket conversions. Drop links can be created and personalised to match the artist’s brand in just a couple of minutes. A drop is an automated event that announces when an artist’s tour, merch, or other content is released. In the ‘Fans’ tab, you can import fans’ emails and phone numbers that you’ve already collected elsewhere.Īll this fan information can be used to let them know about forthcoming ‘drops’. There is an option to claim a custom phone number there as well. Users can update the artist’s profile picture and add their social links and info. The sign-up form can also be embedded on the artist’s website or work as a pop-up. This link can be promoted on social media in bios, on Instagram stories (as a sticker), and more, and it can be embedded into artists’ smart links, too. To personalise the artist’s account, the team can customise the URL – and fans can click this public link to join the artist’s list anytime, even if they don’t have a drop to announce. The enterprise account allows the management of creator accounts and adding of other team members. There are two different account types – creator and enterprise. The company has multiple partners, including Apple, Universal Music, Sony Music, SoundCloud, CD Baby, and more – to build on fan engagement and offer their tools to creators globally. This helps creators build a direct relationship with their audience – and provides fans with an experience which hopefully will drive more sales and streams.Īrtists that have used the platform include Flume and Odesza, who used it to sell tickets for their global tours Kodak Black, who used it, Laylo says, to drive millions of streams Calvin Harris announced and sold collectibles and Celina Spookyboo announced her merch line, which sold out minutes after launch. The platform powers the releases in two ways: firstly, by providing landing pages, messaging ecosystems, and link tracking and secondly by sending notifications to fans directly the second the content drops. It allows artists and their teams to notify fans about various ‘drops’ – such as content releases, merch and events. ![]() Launched in 2021, Laylo is a messaging and CRM platform which, it says, is currently used by 20,000 creators and brands. This is the system Laylo is aiming to build. Depending on your strategy, it might be preferable to send a message directly and simultaneously to fans across multiple platforms. ![]() How are you going to promote it? The simple approach is to create a post on social media – which involves an element of hope that the algorithm pushes your content in front of enough fans’ eyes. Or perhaps you’d like to announce a new show or a new merchandise addition to an artist’s shop. Imagine you have a new artist release coming up.
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