One of the biggest mistakes many network marketers make is practicing traditional sales techniques, which can alienate people. The stronger your relationships, the stronger the foundation for your business. And, the more they trust you, the more they’ll want to buy from you and introduce you to other people in their networks. The more you connect with your network, the more trust you’ll build with them. Every check-in or short “hello” is another brick in the foundation of a lasting relationship. Build the foundation for strong relationshipsĮach and every time you reach out to someone in your network, you have the opportunity to grow and develop that relationship. If a sale comes from it, that’s great! However, if you don’t make the sale right then, you’ve planted the seed and improved the foundation of your relationship. Instead of making the sale the reason for reaching out to the people in your network, the focus is on building the relationship. Sure, making sales is important however, it never comes at the cost of the relationship. What sets it apart from traditonal sales techniques is it puts the relationship ahead of the sale. Relationships are central to relationship marketing. How to use relationship marketing to build your network marketing business Through relationship marketing, you’ll be able to build a network marketing business that you love. Whatever your reasons for getting into network marketing, one thing is clear – if you want to succeed you have to build the foundation for a strong business. Many are also drawn to the fact they can set their own hours. Others are drawn to the opportunity to grow their own businesses on their own terms. Some want to pursue a side hustle that allows them to earn more money to reach their financial goals. People are drawn to network marketing for many reasons.
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